If you own or run a business, you’ve likely heard a growing dialogue surrounding the idea of company culture. Company culture is a term that can be hard to define, as it is shaped by a number of forces. For example, a company’s culture may be driven by its leadership structure, communication styles, and recognition of employee achievement. But you may wonder why any of it matters. After all, aren’t employees just working for a paycheck?
Sure, people work because they need to make a living, but people stay with an organization and put out their best work when they feel a strong connection to their workplace. That connection stems from a company’s culture.
A 2022 Global Culture Research Report found that nine out of 10 workers (90%) who rate their culture as poor have thought about quitting, compared with 72% of workers who rate their organizational culture as average and 32% who rate their culture as good. That same study found that nearly 1 in 3 workers (32%) indicated that they dread going to work, potentially because of poor workplace culture. While you cannot create a culture that will please everyone, it’s essential to think about what types of employees you want to attract and retain.
Company culture contributes to strong recruitment and retention, and it also drives productivity. ADP Research Institute found that U.S. workers who feel strongly connected to their employer are 75 times more likely to be engaged than those who do not feel connected. When employees feel that their work serves a greater purpose that aligns with their own values, they simply do better work. They also feel more inclined to go the extra mile when needed, rather than doing the bare minimum to earn a paycheck.
With a well-defined company culture, you’ll have a better vision of the impact you want your company to make, which drives long-term growth.
Company culture can be an elusive concept, and it may take some outside perspectives to nail down the culture your organization desires. Crosworks can help you build the culture and work environment that will best serve your long-term goals through executive coaching, employee engagement programs, onboarding assistance, and more. Reach out today to explore how we can work together on a program that is best for your organization.